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Infusionsoft Reviews

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Infusionsoft is an impressive CRM company that is dedicated to championing the small business owner. Their services are all designed to help you grow in the way you want to. In fact, over 50% of their team is made up of people who have owned small businesses themselves, so they know exactly the type of support you need. It’s far more than just email management services that they offer; Infusionsoft provides education and marketing models that help you create a framework to build your business upon. They’ve been featured in Wall Street Journal, Entrepreneur, and multiple other media outlets for the impact they’ve had on the development of small business.


REVIEW

If your small business is booming, and you truly need a virtual assistant to run your emails, marketing, build leads, and provide you with step-by-step plans to follow for the behind-the-scenes administrative stuff, Infusionsoft is your guy. This service provides so many different services that you can’t simply sign up on their website; you must call and speak to a representative who will talk you through their various plans and services till you find the right package.

As far as their email management services go, you’ll get every bit of the high quality features that you need to have for a beautiful, responsive, intelligent email campaign. Infusionsoft is nothing if not completely professional. Automation, analytics, integration, and even sales management are all built in to your campaign. There’s nothing in their services that would cause a potential user to choose someone else. In fact, their analytics are much more specific than any other email management service out there, and their marketing team will help you figure out exactly what to do with the information once you have it.

The problems lie in the vastness of Infusionsoft’s services. This is not an easy, do-it-yourself campaign. You’ll be paired up with a customer service representative who will be responsible for helping you create your campaigns. You have 30 days to get through the tutorials, and then you are plunged into what many users call the most confusing user interface they have ever tried to work with.

This is also not a service for a casual campaign that needs to be cost effective. Because Infusionsoft provides you with so much direction and marketing help, the pricing structure is steep. You’ll pay an initial “kickstart” fee that is usually over $1,000, and the monthly plans run in the hundreds. If you’re serious about your business and marketing, and want to truly take advantage of all the tools you can, this may be a good investment for your business.


RATINGS

6.2 Total Score
Great

Infusionsoft is great for small businesses that need a virtual assistant to run emails, marketing, build leads, and provide you with step-by-step plans,

7.7Editor's score
Price
6.1
Features
8.4
Usability
6.8
Deliverability
9.3
4.7User's score
Price
3
Features
7
Usability
3
Deliverability
6
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BRAND REPUTATION COMPARISON

Infusionsoft
70 %
Competitors
50 %

USER ENGAGEMENT COMPARISON

Infusionsoft
59 %
Competitors
50 %


POPULARITY TREND COMPARISON

Infusionsoft
87 %
Competitors
50 %


PROS:
  • Professional service in all areas of marketing
  • Email campaigns created by professionals, and chock full of the features you need
  • Shared passion for the future of your business
  • Constant and knowledgeable guidance from the Infusionsoft team
  • Landing pages, social media tools, and even built-in task managers to keep you on track

CONS:
      • Steep costs, especially up front
      • Confusing user interface, and only a limited time to take advantage of the tutorials




CONCLUSION

Basically, if you are a small business, with less than 20 employees, and you have the revenue to afford Infusionsoft, as well as the time to learn the system and work with the customer service representatives, Infusionsoft can almost guarantee that your business will be growing by leaps and bounds in no time. Their features list goes on for miles, and their passion for small businesses like yours means that you’ll have an entire company working to help you succeed. If you aren’t yet sending more than a couple thousand emails per month, or don’t have the time to learn what can be a confusing system, this may not be the best solution for you.

Have you had an experience with this company?  Please share your Infusionsoft Reviews below.


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1 Comment
  1. Reply
    Kevin September 19, 2016 at 9:36 pm
    2.35
    Price
    30
    Features
    70
    Usability
    30
    Deliverability
    60

    There is a reason people call it “confusionsoft”.

    + PROS: outstanding program if you have the time and patience to learn it
    - CONS: confusing program if you don't have the time and patience to learn it
    Helpful(0) Unhelpful(0)You have already voted this

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