Wordstream is an online advertising software platform that helps both small and mid-sized business owners generate traffic, leads, and revenue from their online advertising. It does this through PPC analysis software, social ads software, and SEO tools. Wordstream allows users to digest and manage thousands of in-depth keywords that can be used to improve website rankings and results.
Wordstream offers a variety of free tools that businesses can use on their own to help them not only improve their rankings, but also to get a feel for how Wordstream works. These include a keyword tool, a niche finder tool, a keyword grouper, and a keyword generator. And for those who choose to utilize Wordstream’s services, there is a continuous discovery service that makes keyword targeting incredibly easy. Instead of having to constantly undertake refreshment projects to keep your websites up to date, Wordstream is always looking for new areas to target through Google Analytics.
Wordstream’s PPC software features one special tool called the “20 Minute Work Week”, which enables users to receive alerts and information in a dashboard for easy and quick adjustment of any part of a PPC campaign. It also includes call tracking, reporting, cross-platform, and social media advertising tools.
Wordstream’s products are available through six-month or yearly packages. There is no month-to-month option, though you can request a personalized demo of any of their services. When paid monthly, their six-month PPC service is $279 per month, which is more affordable than almost every other competitor. Their social media advertising services and management services are based on monthly usage, and are geared for customers who spend at least $5,000 per month on their AdWords campaigns. There is also a free trial of the PPC services for those who want more information than the demo or free tools can offer.
One thing to watch out for with Wordstream’s analysis data on things like competitive spending range, or landing page totals, is that Wordstream doesn’t show your data in comparison to businesses in the same industry or size-range as yours. This means your data is compared to literally everything, and that could lead to a skewed understanding of how you are meeting or exceeding industry standards.
Wordstream focuses on keyword management with geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing page recommendations, all handled through your dedicated account manager.
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- Long list of features under each service that help small businesses target their AdWords, PPC, SEO, and other areas of marketing
- Dedicated account manager for every service
- 20-Minute Work Week feature that gives users an easy dashboard for quick decision making and implementing
- Free tools that can be used at any time, by anyone
- Free trials and personalized demos for users who want to learn more about Wordstream’s services
- Competitive pricing
Overall, Wordstream is a very impressive service with a lot to offer a small business. This service is geared more towards companies that have been around for a while, and have a lot of content to analyze and draw from. The price is right, the features are useful, and Wordstream’s customer service seems to be helpful and friendly. Their website is transparent about prices and features. If you can overlook the lack of specific data comparison in the review screens, you’ll find that Wordstream is a great choice for SEO and PPC management.
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