While Mailigen promotes simplicity and ease of use in their mission statement, they do offer a variety of advanced features that you can take advantage of, particularly social media management. You aren’t limited to only email campaigns; they’ll help you get your message across Facebook, Twitter, LinkedIn, and even text messages so that your clients get the message in whatever way works best for them. They also use Google Analytics to provide the data you need, such as clicked links, unsubscribe requests, forwarded messages, opened emails, and so on. Once you understand how successful a campaign truly was at generating interest, you’ll be able to duplicate that success again.
One of the ways that Mailigen stands out is their money-back guarantee. This isn’t something that many monthly subscribers offer, in any industry. Their prices are comparable to competitors, and they offer two tiers to choose from, so lower volume senders can choose the right price for them, while higher volume senders also have multiple options. There’s a 30-day free trial that requires no credit card to get started.
A major downside that Mailigen has yet to address is the lack of preview tool. You can’t see what your customers are going to get before you send an email, so it will take you longer to tweak your design while you test it before the launch. Mailigen does offer an A/B test function, so you aren’t flying totally blind before you send your email to your contact list.
Mailigen is devoted to making email marketing as easy as possible for businesses of all sizes.
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- Money-back guarantee, so you aren’t losing anything by giving them a try
- Full social media integration and text message campaigns
- Customer reviews have nothing but good reports about the service and ease-of-use
- Built-in surveys and forms
- No way to preview your newsletter as you build it
- Lack of variety in the template tool
- No way to organize your media library for different campaigns or businesses
- No free plan
Despite the few glaring cons, overall, Mailigen presents every function that a small business or individual would need to create a very successful campaign. Even without a huge database of templates, their tools allow you to create professional looking emails that have all the media functionality you need. The money-back guarantee is the real winner here. You can try them for as long as you want, completely risk-free, and if it doesn’t work, you haven’t lost a thing.
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