Because Pinpointe targets those business-to-business services, they excel with their reporting tools. Using Google Analytics, Pinpointe will measure the clicks, conversion rates, and other transactions. They also feature a tool called “digital footprints”, which allows you to see exactly what reactions were caused by your emails. If you want to look at your effectiveness as a whole, you can, or you can apply some blinders and look at very specific data to get a good idea of how new features in your newsletter work for your business.
As far as subscriber organization goes, Pinpointe has one of the most detailed segment features out of all the major email management services. You can group your clients based on the amount or type of links they click, or by those who tend to open emails, in addition to the standard demographic information. Pinpointe provides a drop-down list of the most useful types of mailing list organization, but you can also completely customize your segments into whatever groups make the most sense for your organization.
You can even send out emails that are the same for all your clients except those on a specific segment. Those clients will see dynamic blocks of data that are best suited to their shopping or consumption habits. Group your clients into segments that respond better to images, and send them image-rich campaigns that generate responses. Group others into segments that click through often, and utilize links to gain their interaction. Pinpointe makes it easy to truly use all the information you have to best serve your clients.
If Pinpointe has any weak spots, it can only be in that they offer no free plan, and that their customer service is available only through email. With a focus on medium-sized businesses, and business-to-business services, their client base is not generally made of the same types of professionals who would choose services like iContact or MailChimp.
Pinpointe is an email management system for mid-sized businesses that makes it easy to sign up and get going, without a contract, and with zero fees.
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- Extensive reporting features that target every interaction with your emails
- Ability to target clients based on specific habits and demographics
- Seamless auto response feature that allows you add personal messages
- Ability to preview the email’s look in most major email systems and devices
- Built-in spam checker
- Ability to create block lists
- No customer support over the phone
If your business has outgrown your current email management system, Pinpointe is the premier option. They make it easy to sign up and get going, without a contract, and with zero fees.
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